Photo & Video Art Direction | Campaigns | Paid Advertising
Clamber Cargo Campaign
I led the integrated campaign for Title Nine’s Clamber Cargo Pants, a new spin on our longtime customer-favorite Clamber Pant, from first concept through final execution. The idea: an impromptu camp obstacle course, a playful, irreverent take on adventure that captures what Title Nine does best: the joy of women getting outside and building community.
A hero brand video anchored the campaign, showing both product details and brand personality. It was supported by a feature-focused reel, an in-studio outfitting reel, static and animated paid social, and influencer content, giving customers multiple touchpoints that balanced brand storytelling with product education.
Photography by Martin Sundberg, Video & Editing by Treeline Cinematic
The Campaign Ecosystem
A series of static, animated, and video assets designed to extend the reach of the campaign while highlighting the Clamber Cargo's fit, function, and versatility across customer touchpoints. Assets drove to either the product detail page or a campaign-led Clamber collection page, where integrated imagery and video created a cohesive experience while introducing the new Cargo style.
The Landing Experience
From Motion to Moment
Lifestyle and product photography that balanced brand storytelling with product-focused moments.
