Photo & Video Art Direction | Campaigns | Paid Advertising
Clamber Cargo Campaign
I led concept development through final execution on an integrated campaign for Title Nine's new Clamber Cargo Pants, an expansion of the brand's longtime customer-favorite Clamber Pant. Partnering with the team, we created a playful, energetic story centered around an impromptu camp obstacle course—an expression of adventure and irreverence that felt distinctly Title Nine.
The campaign was anchored by a hero brand video that captured the spirit of the product and the brand, supported by a feature-focused reel, an in-studio outfitting reel, static and animated paid social assets, as well as influencer content, creating multiple touchpoints that balanced brand storytelling with product education.
Photography by Martin Sundberg, Video & Editing by Treeline Cinematic
The Campaign Ecosystem
A series of static, animated, and video assets designed to extend the reach of the campaign while highlighting the Clamber Cargo's fit, function, and versatility across customer touchpoints. Assets drove to either the product detail page or a campaign-led Clamber collection page, where integrated imagery and video created a cohesive experience while introducing the new Cargo style.
The Landing Experience
From Motion to Moment
Lifestyle and product photography that balanced brand storytelling with product-focused moments.
