Kick In For Equal Pay Campaign

Inspired by the documentary “LFG,” which chronicles the US Women’s National Soccer Team’s battle for equal pay, Title Nine contributed $1M to the USWNT Players to help close that pay gap during the 2021 Olympics, and created a social media campaign to call on fans to contribute what they could to fund the future fight for equal pay.

As the lead art director and designer on this campaign, I designed a landing page (see it here), and concepted and designed social posts to spread the word and drive engagement.

Kick In logo by Elle McDougald. See press here.