Photo & Video Art Direction:
Better Swim Campaign
I was a key player in concept through final production of a multi-channel advertising campaign for Title Nine’s 2024 swim season, strategizing placement across print and digital touchpoints, and delivering on campaign creative.
The primary goal of the campaign was new customer acquisition through paid social advertising, with video and static carousel ads, but creative execution extended across our website, paid and organic social, email marketing and print catalogs.
Photography by Christa Funk, on-location Video by Roxy Facer & Nick Gruen, Video editing and studio video by Zoe Gutterman
In addition to the primary campaign video, we created an influencer style video that highlighted Title Nine’s solid swim collection.
My role and process for this campaign included: Creative brainstorming and gathering inspiration, planning photo and video art direction, providing briefs, shot lists and storyboards to the photographer and videographers, on-set art direction, and providing design and video editing direction for final creative.
