Title Nine: Digital Art Direction & Design
As Title Nine’s Senior Art Director, I oversee creative strategy and execution across channels, including design, copywriting, and video production.
Paid & Organic Social Media
To promote Title Nine’s Crash Polartec® Tights, I led creative concepting and storyboarding through video editing to create product focused campaign videos for the 2023 and 2022 campaigns and drive demand that exceeded plan.
More recently, I led the creative direction on a series of outfitting videos as part of an initiative to create more video content and acquire new customers via Instagram reels & Tiktok.
Video & editing by Zoe Gutterman.
Web Launches & UI/UX Updates
The Title Nine website overgoes monthly refreshes with each new product launch cycle. In collaborate with ecommerce and marketing partners to build our creative strategy, and work with our digital designers to execute creative that best showcases the brand and our products.
I also partner with the ecommerce team and external partners to make regular UI/UX updates to the site to continue improving the customer experience.
See it live at www.titlenine.com.
Email Marketing
In collaboration with cross-departmental partners, I oversee email marketing creative. In this role, I provide art direction to email designers, support in concept ideation, write copy and give copy direction, and ensure that each email tells a cohesive story while meeting marketing objectives.
Product Collection Launch
Welcome Email for new subscribers, introduction to Title Nine brand and product
Swim tops campaign email positioning Title Nine swim tops as performance swimwear