Digital Rebrand Rollout:
“Find Your Wild”

I spearheaded the creative direction and strategy for the digital rollout of Title Nine’s brand evolution, centering on the new logo and the "Find Your Wild" tagline. This milestone project included the brand’s first-ever campaign video and a strategic organic social rollout designed to ignite community engagement.

I art-directed a high-energy brand video that captured Title NIne’s gritty, joyous, and adventurous spirit. From selecting legacy footage to guiding the final edit, the goal was to create a visual manifesto for the brand's new chapter.

I developed a multi-phase social campaign, teasing the transition and culminating in the official launch to ensure the rebrand felt like a movement, not just a logo change.

Video Production by: Treeline Cinematic